Does Your Brand Work for You?

Your brand says a lot about your company. It embodies an organization’s personality and value proposition: a promise of quality, commitment, trust – all traits that consistently evoke a positive response from your customers, your employees, and your business partners.

A strong brand helps your company ride out downturns and setbacks, while increasing its book value. Interbrand has found that brands typically generate up to one third of a company’s value. And, according to Morgan Stanley, a strong and consistent brand can increase your stock price by at least 10%.

If your brand accomplishes all this, it’s doing its job. So what is your brand doing? Perhaps you’ve not considered your brand in that way? These are questions you will want to answer in order understand how to leverage your brand.

Once you’ve established your brand identity, you will have a roadmap with which to overlay all marketing and communications…just look at Microsoft’s $60 billion brand!

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