Archive for August, 2011

INFOGRAPHIC: The Anatomy Of A Facebook Fan

The-Anatomy-Of-A-Facebook-FanFacebook likes and plug-ins for websites connect brands with current and prospective customers. Figuring out how to engage them is a pretty hot topic among marketers. Advice on that appears in the infographic here.

Some businesses have embraced Facebook as a marketing channel while others have yet to adopt a robust strategy to engage and reward fans on the site.

Enter Facebook commerce. Facebook commerce on its own won’t develop brand affinity or grow a community. However, when weaved into a social media strategy, Facebook commerce becomes a rewards tool and a way to measure ROI.

We’ve excerpted this infographic from The Fan Brand’s Guide To Facebook Commerce, a free e-book that Moon Toast published; the publication rounds up a batch of blog entries the company had posted on the subject.

August 30, 2011 at 11:44 am Leave a comment

Why Should You Care About Typography?

If you think typography is simply about personal whim, you just haven’t been looking at it the right way.

I have a confession to make. There was a time, many years ago, where I thought that typography was fashion by another name. I didn’t really appreciate how different typefaces function, and how the discipline evolved over time, under pressure from aesthetics and technology. And it makes me particularly red-faced to remember that I once flaunted that ignorance, going so far as to tell a noted creative director that bit about type as fashion. If only I’d known! If only I’d had this infographic!

Created by someone who only calls themselves Noodlor, it does a pretty superb job laying out the basics of typography, such as the common types of faces, ranging from regular to condensed, and the anatomy of letterforms, which includes ascenders. There’s also the very keen nugget of wisdom that 95% of graphic design is actually typography. But where it gets really good is in the “What It’s Saying” section — which should serve as a slap in the face to anyone who thinks like I once did.

“Don’t try to be original, just try to be good” — Spoken, originally, by a master of typographic clarity, Paul Rand. And one to remember, always.

See the full infographic and original post here.

August 16, 2011 at 2:50 pm Leave a comment


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