INFOGRAPHIC: The Anatomy Of A Facebook Fan

August 30, 2011 at 11:44 am Leave a comment

The-Anatomy-Of-A-Facebook-FanFacebook likes and plug-ins for websites connect brands with current and prospective customers. Figuring out how to engage them is a pretty hot topic among marketers. Advice on that appears in the infographic here.

Some businesses have embraced Facebook as a marketing channel while others have yet to adopt a robust strategy to engage and reward fans on the site.

Enter Facebook commerce. Facebook commerce on its own won’t develop brand affinity or grow a community. However, when weaved into a social media strategy, Facebook commerce becomes a rewards tool and a way to measure ROI.

We’ve excerpted this infographic from The Fan Brand’s Guide To Facebook Commerce, a free e-book that Moon Toast published; the publication rounds up a batch of blog entries the company had posted on the subject.

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Entry filed under: Social Media.

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