You may have noticed bar codes in the most unusual places lately. It’s because there’s a relatively new mobile marketing medium taking centre stage in North America. This started in Japan in the 1990’s, in the automotive industry and has landed in North America with a new purpose. It’s called a QR Code, which is the acronym for “Quick Response” Code. A QR Code is a type of visual finger-print that is linked with encoded data, captured by connecting with a QR Code generator. Its benefits are relatively easy usage with quick readability and large storage capacity. These two-dimensional QR Codes can link to URLs that have information and special offers, and provide a great opportunity to enhance your brand and launch segmented campaigns that can be easily measured. In fact, with a well thought out strategy, you can have access to a lot of intelligence and build new pre-qualified followers quickly.
According to PC World at the end of 2010 in Canada, with a population of 34 million, there are 24 million mobile devices. In the US, with a population of 311 million, as of June 2011 there are 328 million mobile devices – that’s more than 1 per person! The forecast for mobile device growth by 2013 will be over 1 billion. This defines how consumers and decision makers will be utilizing their buying power as well as taking control of how marketing and communications get delivered and retained.
If your company is getting your social media strategy pulled together, consider QR Codes as a great vehicle to bring Twitter, LinkedIn, Facebook, You Tube and RSS feeds (and better utilize your website for that matter) to the front of the line for your clients, consumers and even your staff.
Here are a few links for some additional information and some free downloads:
This can be a little confusing and many executives are time starved. Kaleidoscope’s talented team can help you with your social media strategy and launch your next campaign! Tag! You’re it!
I have a confession to make. There was a time, many years ago, where I thought that typography was fashion by another name. I didn’t really appreciate how different typefaces function, and how the discipline evolved over time, under pressure from aesthetics and technology. And it makes me particularly red-faced to remember that I once flaunted that ignorance, going so far as to tell a noted creative director that bit about type as fashion. If only I’d known! If only I’d had this infographic!
Created by someone who only calls themselves Noodlor, it does a pretty superb job laying out the basics of typography, such as the common types of faces, ranging from regular to condensed, and the anatomy of letterforms, which includes ascenders. There’s also the very keen nugget of wisdom that 95% of graphic design is actually typography. But where it gets really good is in the “What It’s Saying” section — which should serve as a slap in the face to anyone who thinks like I once did.
“Don’t try to be original, just try to be good” — Spoken, originally, by a master of typographic clarity, Paul Rand. And one to remember, always.
Your brand says a lot about your company. It embodies an organization’s personality and value proposition: a promise of quality, commitment, trust – all traits that consistently evoke a positive response from your customers, your employees, and your business partners.
A strong brand helps your company ride out downturns and setbacks, while increasing its book value. Interbrand has found that brands typically generate up to one third of a company’s value. And, according to Morgan Stanley, a strong and consistent brand can increase your stock price by at least 10%.
If your brand accomplishes all this, it’s doing its job. So what is your brand doing? Perhaps you’ve not considered your brand in that way? These are questions you will want to answer in order understand how to leverage your brand.
Once you’ve established your brand identity, you will have a roadmap with which to overlay all marketing and communications…just look at Microsoft’s $60 billion brand!
Man, those free credit report jingles can be pretty annoying. But the thing is — and we hate to admit this — they’re also kind of catchy. Though classic-rock hits have nudged out original jingles as the primary musical vehicle for selling stuff, the very best advertising songs are synonymous with their products — and have become burned into our brains. Here are our favorite commercial tunes throughout the years:
Panasonic was transitioning from pure consumer electronics manufacturer to becoming an online retailer. After introducing e-commerce functionality on its website, Panasonic still faced several key challenges:
• Online sales were not on target with low sales per customer, low conversion and few returning visitors.
• The web content was not sufficiently consumer centric, nor was product merchandised properly.
• The website itself contained key usability, layout and navigational issues.
• Panasonic did not fully understand the online needs, wants and behaviours of consumer electronic buyers.
• Identified the most valuable segments as well as significant gender and generational behavioural differences in the online consumer electronic shopping
• Used segmentation research to lead persona and scenario development.
• Led workshops educating the leadership teams on emerging web trends and online consumer behaviours.
• Identified consumer product bundles across product divisions that would appeal to key target online audiences.
• Planned and implemented holiday promotional bundles including demand forecasting, pricing, creative brief development, creative concepts reviews, strategic marketing partnership development and negotiations and online implementation.